The Accountants’ Technology Showcase Australia (ATSA) kicks off today, bringing together more than 60 exhibitors in the accounting technology space. Xero will be there, and we won’t be alone – we’ll be proudly joined by 12 of our app partners in our growing marketplace.
One of the most powerful things about cloud technology is the way it facilitates the partnership of different technology perspectives. With that in mind, we got together with some of our app partners exhibiting at ASTA, and put their knowledge side by side.
We asked: How important are ecosystems and marketplaces to your business?
David Watson, Co-founder and Director of Fathom: Being part of the Xero ecosystem has played a big role in the success of Fathom. We’re based in Brisbane, Australia, but being part of the Xero marketplace allows us to help advisers and business owners from all over the world with their reporting needs. The Xero marketplace helps businesses seeking analytics, dashboards or consolidated reporting solutions to discover Fathom.
Amreeta Abbott, CEO, NowInfinity: They are both really crucial for our business because they create the network around NowInfinity that enables it to deliver on its modus operandi – using technology to relieve ‘pain points’ in accounting, financial advice and SMSF strategy businesses.
Also, given that NowInfinity is platform-agnostic, it means It can reach its full potential of working and collaborating with ecosystems and marketplaces. We know that the future profitability of any business is heavily linked to partnering with a flexible technology provider that can adapt with you as you grow.
Jason Forbes, Director of Sales, Spotlight Reporting: Online marketplaces are invaluable to us and our partners.The power of Spotlight Reporting’s Management Reporting, Forecasting, Budgeting and Dashboard tools are effectively powered through the cloud ecosystem. We leverage source data not only from online accounting platforms, but also other cloud ecosystem applications. By linking to real-time data, we’re able to streamline the management report production processes – lowering costs and resulting in more timely insights and advisory services.
We asked: What session are you looking forward to watching at ATSA and why?
David Watson: At the recent Xerocon, it was great to learn about the planned innovations to Xero HQ. We are excited to learn more about these developments from industry professional Matthew Prouse, in his session “Introducing Xero HQ” at ATSA. It will be valuable to learn how this will provide further efficiencies to compliance and advisory workflows.
Amreeta: The session by Class on day one, titled, “How Class foreign asset support helps you to deal with your clients’ need for a more diversified portfolio” looked interesting to me, as does the keynote presentation by futurist Tim Longhurst on day two.
Jason: Harold Peacock from MYB presented on building the right advisory processes and selecting the right platform today. The theme makes for a timely, insightful and topical session that many practices will look toward. Harold’s 20+ years of industry experience provides some great insights we can all learn from.
Are you at ATSA? Don’t forget to pay a visit to our ecosystem app partners: Account Kit, BGL, CashFlowStory, Class, Fathom, MyWorkPapers, NowInfinity, smartAR, Smarter Business Processes, Spotlight Reporting, Synergy8 and Workforce Guardian.