At Xero we thrive on the fresh insights and feedback from our accounting and bookkeeping partners. Our Xero Partner Advisory Council (XPAC) sessions, run in each of our four main regions, give us the chance to hear firsthand from a wide array of our partners.
After joining Xero UK as Head of Accounting in August, one of my key objectives was to bring the XPAC forum to life in the UK. The feedback from our first meeting recently was positive.
What is XPAC?
XPAC is central to Xero’s strategy of working in partnership with accountants and bookkeepers to get advice on how we’re doing, what they’re noticing with their small business clients and how we can make the Xero product even better.
The XPAC members
XPAC members were assembled with careful consideration, taking a broad range of partners from sole-practitioners with just a couple of staff to large regional firms and KPMG. When putting this group together we looked for partners who were best placed to give the advice we were looking for at this point in time.
In future the membership will be rotated and invites will be extended to other partners to keep the group fresh.
What we learned
Our first session was focused on identifying development opportunities within the product – from the bigger, strategic products to the smaller details, some of which have already been actioned. We also covered a range of other initiatives including Xerocon, the Partner Programme and our marketing strategy which all impact on the success of our partner channel.
The next formal meeting of XPAC will be in February, but in the meantime we’ll be working on specific opportunities with the current XPAC members. We will keep you posted with developments.