Advances in technology are rewriting the rules for how business is done across all industries and how companies like Xero serve its customers. As the accounting industry navigates through disruption, I strongly believe there is a way to strike a balance between adopting new innovations and maintaining a human focus.
At Xero, our company mission puts people front and center, and our human approach drives how we do business. We’ve always focused on delivering technology that not only disrupts, but transforms the accounting industry and enables success for people in small business. Our values define how we work with accountants and bookkeepers to solve big challenges on behalf of small businesses around the globe and they guide us to deliver a new golden age of accounting.
We work closely with our accounting and bookkeeping partners to put our values into effect each day because small business success is fundamentally about people. Every day, the accountants and bookkeepers we support provide services that make a difference in their local communities. However, when limits are imposed on the way accountants and bookkeepers operate, it prevents them from doing what they love most.
Accountants and bookkeepers shouldn’t be disregarded or forced to become self-reliant. That’s why our partners are our most important customers and allies. We are committed to seeing the accountants and bookkeepers that support small businesses come out ahead because together, we can build a stronger future where small businesses succeed on a global scale.
Our team holds ourselves accountable to deliver the best human technology platform. In our industry, advancements in artificial intelligence, machine learning, and automation are introducing new opportunities as well as tensions for accountants and bookkeepers. Yet, with our partner-first approach, we can empower our customers to successfully navigate through periods of change and thrive long term. By working in partnership, technology becomes a force for good for accountants and bookkeepers, their small business clients, and the broader economy.
Chris Wicker is Head of Partner at Xero Americas.