Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.
This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”
You’ll hear how vital a correct Google Maps listing, analytics and clear calls to action are. Plus, get answers to two more questions: “What happened with all of the visitors I got to my site, who didn’t buy? How can I change that?”
And of course, get the scoop on Michael’s mantra, hyped by Ad Age: Making Mondays Suck Less.
“It embodies our belief that if we love what we do and we do a great job, it’s going to bleed over. Our clients are going to see the fruits of it. Their Mondays aren’t going to suck and it’s kind of this virtuous cycle. ”
“Ultimately if you want to grow as a small business – if you want to acquire new customers, clients, patients, and you want to service them well, and have long-term fruitful relationships with them, then digital marketing should be part of your life.”
Small Business Resources:
- WPromote Blog – starting point for those new to digital marketing
- Crazy Egg – What’s making your visitors leave?
If you loved this episode, check out an earlier one with Rand Fishkin on SEO & The Network Effect. Join us next week as we change gears and chat about hiring your very first employee with guest Anthony Bucci of RevZilla.
What would you like to hear?
Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!
The post Xero Gravity: Why digital marketing makes small biz better appeared first on Xero Blog.