Nowadays when someone says, “I don’t need technology,” they’re usually met with raised eyebrows. Technology is what makes life simpler, more productive and more enriched – if we’re using it properly. But, do we even know what kinds of technology are out there to support our day-to-day lives, let alone our business functions? And when we do begin to understand what’s available, how do we choose what’s right for us?
This week on Xero Gravity, global entrepreneur Manu Jaffrin joins us from Barcelona. Manu is the COO and managing vice president of GetApp and is extremely passionate about helping startups succeed.
According to Manu, getting your “imperfect” product out to market is the best way to be able to iterate your offering. Waiting for everything to be perfect is a key error that businesses make around the world.
“When we launched GetApp in January 2010, it took us four months to develop it. We launched it in January 2010. The site was crap, but that was okay. We got tons of feedback from the first users telling us, ‘This is good. This is bad.’ And we could really then focus on the next iteration of the product,” says Manu.
“No matter what industry you’re in, there is a technology solution available to help automate and iterate processes,” Manu continues.
Software adoption doesn’t have to be something that’s difficult for small businesses. With technology evolving so rapidly, it’s important to understand what benefits you’re able to reap when implementing now, and learn what kinds of tweaks need to be made as your business – and the available technologies – mature.
So listen in as Manu share his insights about the world of technology and small business optimization.
Small Business Resources:
If you enjoyed this week’s episode, join us again next week. Eric Brass stops by to share his story on building the Tromba Tequila brand with just five grand and a backpack. Don’t miss out on this exciting episode of persistence and perseverance. Be sure to check out all of our previous episodes for more small business tips, resources and insights.
What would you like to hear?
Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!
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