Making your small business stand out online has never been more challenging thanks to the rapid growth of search engine optimization. But it turns out SEO isn’t as mysterious as it might seem. A few simple steps – and an ongoing strategy – could make all the difference to improving your business’ online visibility.
This week on Xero Gravity, we delve even deeper into the world of online optimization, as we chat to Andrew Eager, Director of SEO Strategy at Boostability.
“In the past, SEO was seen as the tactic for any business to be successful. Even a bad business could have great success,” Andrew said. “I really think that that’s changed.”
“SEO can’t compensate for being a crummy business. It can’t compensate for bad customer service. So if you’re not a great business to start, you’re just going to increase the exposure into how bad of a business person you are.”
– Andrew Eager
Tune in to discover how you can make SEO work for you, and why services like Google My Business are beneficial tools for your business’ online profile.
Small Business Resources:
- 3 business owners share their advice on optimizing your business as you grow
- How long should I be doing SEO? – Boostability blog post
- The Beginner’s Checklist for Small Business SEO – by Moz
If you loved this episode, check out one from last week with Rand Fishin on SEO & The Network Effect. Join us next week as we continue the theme of small business marketing and sit down with Michael Mothner, CEO of WPromote. We’ll discuss how digital marketing impacts small businesses and why it’s critical to join the conversation.
What would you like to hear?
Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!