Social media. It’s big, it’s fast, and it’s growing. What can you do to make sure you’re using the right social channels to connect with your customers and market your brand?

In this episode of Xero Gravity, hosts Elizabeth Ü and Gene Marks are joined by Mychelle Mollot, CMO at Klipfolio, and Raheela Nanji, Director at Ree Consulting Inc., to discuss all the nitty gritty details of social media in business.

From uncovering which platforms are right for you, financial investment and ROI, to finding your audience and creating a meaningful conversation, this episode has it all.

“I think a lot of companies put way too much emphasis on vanity metrics like followers, but engagements are better metrics than that. More importantly you should consider whether these investments are generating income and revenue for you.”

– Mychelle Mollot

We also explore the unconventional  journeys of how Mychelle and Raheela have gotten to where they are today.

“It was a hard lesson to learn that when you’re faced with an opportunity that sounds amazing, that doesn’t inspire you and doesn’t make you want to get out of bed, then there’s something that’s not quite right for you.”

– Raheela Nanji

Tune in to find out how you can maximize social media and where you should begin.

Small Business Resources:

• Tweet Archivist – Essential analytics for tracking and archiving Twitter.
• Socialbro – Twitter strategy and analytics tool.
• Moz.com
• Orbit Media

If you loved this episode, stay tuned for an upcoming episode with Rand Fishkin from Moz.com on SEO for small business and why it matters. Rand’s episode, “SEO & the Network Effect” goes live March 23, 2016!

You can subscribe to Xero Gravity on iTunes and Soundcloud.

What would you like to hear?

Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!

The post Xero Gravity: Social Media: The ins & outs of marketing appeared first on Xero Blog.

Source: Xero