“No-one wants to hear their baby’s ugly. And because of that fact a lot of small business owners out there not paying attention to reviews,” explains Bill Tancer, best selling author and online review expert.
This episode of Xero Gravity is all about user-generated reviews. Customer reviews that are published on sites such as TripAdvisor, Yelp, OpenTable and even Facebook can have a direct impact on your bottom line.
Business owners are all too familiar with those feelings of angst when it comes to engaging with their online reviews. But what ends up happening is a lost opportunity to acquire new customers and ultimately increase profits.
“Every half star increase in a restaurant’s reviews was massive in terms of the increases in bookings at that restaurant,” says Bill.
According to Bill Tancer, the first thing business owners must do is engage with their reviews. “Why should you build an online review strategy?” he asks. “The answer’s very simple. It’s because of the importance those reviews play in getting new customers to your business,” Bill adds.
You’ll hear about how online reviews and the potent accessibility of online product information are affecting consumers’ purchase decisions. As a small business owner, what should you be doing to address your online reviews, and what is the best strategy? Tune in to find out.
Small Business Resources:
If you enjoyed this episode, join us again next week. We sit down with Paco from The Hell Yeah Group to discuss how creative freelancers can get their finances in order. This will be an especially great episode for creative millenial freelancers. Be sure to check out all of our previous episodes for more small business tips, resources and insights.
What would you like to hear?
Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!
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