“Make products they can just pop into and understand the value of.”
This is how Joe Malcoun, CEO, sums up the many ways in which CRM giant, Nutshell, makes customer relationship products work for small businesses. He joins us this week on Xero Gravity to chat with host Elizabeth Ü about misconceptions small business owners have about integrating CRM into their business processes.
CRM is more approachable than ever. And inexpensive. So how do you know if you need it? Good questions. Do we talk to customers and outside partners? Through what types of communication? Where and how often in the sales process? At business events? How do we want to catalog and measure it all? Are we sharing info across the company?
Be empowered. With a plethora of CRM products on the market, you’re encouraged to try something that works for you and your business.
Joe says, “If you don’t enjoy the way it looks and feels and the way that you interact with it, you’re not going to use it. This ends up turning into a burden that hangs over your head because you’ve paid for this solution and you know you’re not using it.”
If you value simplicity, tune to Xero Gravity #46. You’ll get the scoop on identifying the right CRM and the value of trials, to what’s next in the CRM space for sales, marketing and lead qualifying. In a Nutshell — from one extraordinary Joe.
Small Business Resources:
- IT’s All about the People: Technology Management That Overcomes Disaffected People, Stupid Processes, and Deranged Corporate Cultures by Steve Andriole
- Nutshell Blog
If you enjoyed this episode, join us again next week for a special episode with Xero’s very own Rod Drury! Be sure to check out our previous episodes for more small business tips, resources and insights.
What would you like to hear?
Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!