Last week, over 1200 accountants and bookkeepers joined us at our South Africa roadshow events in Johannesburg and Cape Town. It was an opportunity to take stock of the challenges and opportunities defining their industry. And we shared our vision of a future fuelled by thriving advisors across the country.
Building better practices
We’re passionate about supporting the accounting profession – now and in the future. And we demonstrate that commitment at our roadshows. Covering everything from new innovations in our partner program to the introduction of Xero HQ apps, we showed how some of South Africa’s most successful advisors are building better practices with Xero.
Keeping clients up to date with tech
Shedding some light on local issues, we explored how technology is reshaping South Africa’s small business economy. And we examined the role accountants and bookkeepers will play in making sure clients don’t get left behind. Advisory roles are becoming increasingly important, both to the accounting industry and the small business economy. And we showed how practices can position themselves to benefit.
A big thank you to our partner community
It was great to meet so many members of our passionate partner community. We heard valuable feedback on what you love in our product as well as what you would love to see. Being immersed in an environment where accountants and bookkeepers can connect with our team and their local peers is an experience that will stay with us as we plot the course of our software.
The future of accounting in South Africa is exciting to all of us, and we can’t wait to get back on the road soon. Hope to see you there!