For those living within the United States, Black Friday is one of the biggest shopping days on the calendar. Falling on the Friday after Thanksgiving and before Cyber Monday, it’s a great opportunity for businesses around the globe to leverage. Here are three easy tips to getting your online business ready for Black Friday.
Add a sale banner
The first thing you want your potential customers to see when they land on your page is a sales banner. This will immediately entice them into browsing your website even if they didn’t visit it with the intention of shopping. Depending on what platform your website is built on this can be as simple as updating your header image. Ensure that your banner is visually captivating and gets the point across in the most efficient way possible.
Share the news
A holiday sale is the perfect opportunity to remind your customers of how simple online shopping can be. Use your sale as an excuse to reconnect with them, this can be done by sending out an email to your customer base or advertising whats coming up on social media. You could consider offering a further discount to your subscription list or social following. However you decide to communicate with them ensure you end with an obvious call to action.
According to Smart Insights, as of October 80% of internet users browse via a smartphone. In this day and age, it’s imperative that your website is mobile friendly. Test your website from a consumer’s point of view on multiple devices. If there are issues with your formatting, make sure you prioritize getting these things fixed. You don’t want to miss out on sales because your website was hard to navigate on a mobile platform.
With online shoppers spending more than $4.45 billion last year over Black Friday and Thanksgiving, this year that number is expected to reach even higher. Make sure your business is ready for that flood of on-coming online shoppers!
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