This week Xero Gravity addresses the big question: should you partner with the big guns to get your product out to a larger market? And if so, what’s the best way?
Join us as hosts Gene Marks and Elizabeth Ü chat with Laura Curtis, founder of Malvi Marshmallow Confections, and Howard Saunders, retail futurist with 22nd and 5th Limited, about making these partnerships work.
Laura shares insights from her partnerships with outlets such as Dean & DeLuca’s and Anthropologie. Howard also unpacks some of the mistakes he’s witnessed during his 25 years in retail.
“Big retailers aren’t going to make a fortune out of you,” Howard says. “You will make a profit, but the reason they need small business is to make them look locally connected. It makes them look more artisan and this gives them kudos.”
Laura and Howard uncover truths about potential hidden costs and demystify some of the questions around who actually benefits from these partnerships. It doesn’t always have to be about competing with big box retailers if it makes sense to build a relationship with them for the growth of your small business.
Subscribe to Xero Gravity today and tune in each week as we explore themes of cashflow, out-of-the-box marketing strategies, technology, revenue growth and more.
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The post How to partner with big box retailers: Is it a good idea? appeared first on Xero Blog.