Tim Longhurst, a guest speaker at ATSA, is a futurist. He asks the kind of questions that make you stop and think: “How is the world changing?”, “What are the possibilities?”, “How are barriers collapsing?” and, a little less likely, “What comes to mind when you think of cyborg?”
Of course, it’s no mistake that a futurist has been asked to open Day Two of Australia’s Accountants’ Technology Showcase Australia. Cloud accounting is redefining our era at the same time that people, in all industries, are asking what we can do to remain relevant.
Everywhere we look, Tim has been known to say, our customers are becoming more like cyborgs. Humans and technology are becoming intrinsically linked.
Embrace the world of the cyborg
It’s true. As a modern community, we are increasingly empowered by the technology around us without even thinking about it. Videos streamed to our devices, at home and on the go, can alter our level of education, our perceptions of the world, feed our hobbies, and empower us to project our own thoughts back out to the world. Video is just one medium. Don’t get me started on your smartphone.
We may not be physically attached to technology – Tim once said, on his theme of the cyborg – but we are emotionally attached to it. And for me and the team at Xero, that presents such interesting and exciting challenges for any company, such as ours, that is willing to embrace and explore what this means.
Cloud accounting – and the depths of information it connects us to – is a prime example of adaptation at work. As we move into an era of crowd-accelerated innovation, our expectations of accounting have changed. It’s no longer enough for our accountants, bookkeepers and their small businesses clients to have a good, static idea about their key customer segments. To do our best work, we want access to an ever-changing consumer picture, informed by ever-ready insights, developed from thousands of complex data points around the world.
That’s how we make decisions that keep us relevant.
Leverage the power of the group
This cycle only quickens as our expectations become our reality. In the past 12 months, Xero has processed more than $1 trillion of transactions, and worked with more than 700,000 customers around the world. It’s a powerful aggregated data set that can – and is – transforming the way our advisors think and work today.
Informed by collective insights, advisors can help their customers recalibrate customer experiences, business efficiencies and the hard-earned competitive edge. And, to keep the cycle spinning, Xero can take these learnings to produce yet more incredible tools to make it happen – easier, faster and with a lot more punch.
Xero HQ is our latest incredible tool – and we’re so excited about the huge potential it holds for our accounting partners. It essentially packages up our insights and delivers them through its powerful and practical features. To explore this in person, our Solutions Manager, Matthew Prouse, will take ATSA attendees through some of its highlights during his session this afternoon (11.10am on Tuesday, 25 October). Make sure you see it.
In the meantime, we’ll continue to investigate new ways for accountants and bookkeepers to mine and leverage group data more effectively. Everyday, we find ourselves asking the same future-thinking questions as Tim: “What are the possibilities?”
Don’t forget to pay a visit to our ecosystem app partners at ATSA, 24-25 October, Palladium at Crown, Melbourne. You can meet Account Kit, BGL, CashFlowStory, Class, Fathom, MyWorkPapers, NowInfinity, smartAR, Smarter Business Processes, Spotlight Reporting, Synergy8 and Workforce Guardian.