There are a few jokes that only accountants will love, like “It’s accrual world” …
Like most jokes, there’s usually some truth to it, especially with this one. It’s estimated that roughly 90% of business owners do not know the value of their biggest asset, their business. Most business owners delay company valuations until there is an external event. Like they are ready to sell (exit), or they are going through a difficult situation, like divorce or separation from a partner. But there are many things that factor into putting off a valuation. Things like cost, complexity, time constraints, desire for privacy, and just a general lack of confidence.
These reasons, however, overlook the opportunities that a current valuation affords. Things like maximizing tax benefits, increasing insurance protection, estate planning, succession planning, and continued business growth opportunities.
Getting a business valuation
But technological innovations can address these issues. BizEquity can leverage data through its integration with Xero to produce a detailed report with a click of a button. These insights compare their business with benchmarked data, market comps and multiples specific to their industry. Technology eliminates the traditional timeframes of four to six weeks, to minutes and reduces costs dramatically. A current business valuation becomes a cost-effective tool to drive a small business’s ROI, rather than a non-recoverable fee.
Amazon’s top selling book on business valuation, What’s Your Business Worth? makes a case for conducting an annual valuation so business owners have a clear explanation of the value of their business and the evidence to support the result. A valuation offers insights to help a business owner see where to refocus or change course. The data can guide strategic decisions, business development plans, and even assess whether the right people are in place to support long-term goals.
Business owners face enough challenges that arise from a lack of actionable insights. But now, it’s easy to take curiosity about business valuation off that list.
This article was written by Chris Morrison from BizEquity.
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