Christmas is literally around the corner, and for most business owners this is the most important sales period of the year. Are you prepared to meet the increased demand of holiday sales with smart sales activities? Here are some suggestions for how you can make the most out of this hectic period.
There’s nothing more annoying than waiting in line, especially during the Christmas shopping peak, when winter jackets make us sweat like athletes. It’s important to have extra staff during these few weeks. And remember to teach them everything before the storm arrives. Invest in those extra hours this winter – your knowledgeable employees can increase sales quite a lot.
Studies have shown that scents can increase spending with up to 20%. Apparently, citrus scents like lemon and orange are the most efficient when it comes to feeling alert, fresh and focused. Pine is also an excellent choice for Christmas. Also try flowers or cinnamon buns.
Seduce with slow songs
As we all know, music can help us improve the shopping experience. Fast, loud and energetic music might work in places where you want guests to move quickly, like in busy restaurants or hip clothing stores. But if you actually want your customers to take their time, feel comfortable and browse more, there is scientific evidence that slow songs will do the trick (and it doesn’t have to be Christmas carols).
Speed up transactions
While determined, Christmas shoppers are still in a hurry. If you can reduce the transaction time by just a few seconds, it can go a long way to increasing your holiday sales. Accepting contactless payments is a big part of this development, as there’s already 75 million contactless cards in the UK alone. In September 2015, UK shoppers spent £758.6 million using a contactless card. The iZettle Card Reader Pro Contactless can handle all kinds of credit cards as well as contactless payments including Apple Pay. Our tests show that purchases with this card reader are completed 10 seconds faster on average. Try it out!
Sell with flying colours
Looking to make spontaneous holiday sales by instilling a sense of urgency? If so, red is your color of choice. An experiment on Ebay showed that the bidding for Nintendo Wii-consoles were significantly higher when they were placed on a red background. Yellow is typically associated with attention and hunger, which is why red and yellow are frequently occurring at fast food restaurants.
Streamline your admin
Did you know that iZettle and Xero have a partnership that seamlessly integrates Xero’s online accounting software with iZettle’s mobile payment solution? Learn more here about how to get your Christmas transactions automatically categorized ? without you lifting a finger.